On January 22, 2016, although Shanghai was experiencing unprecedented cold weather, the employees of Shanghai Luxiangyi Centrifuge Instrument Co., Ltd. were full of enthusiasm and felt warm at heart—because they had achieved a remarkable feat in 2015, successfully creating a sales legend for that year. On that day, employees from all of Luxiangyi’s regional offices across China gathered at the company’s headquarters in Shanghai to attend the annual sales summary conference. At this sales summary meeting, the conference room was filled with bursts of laughter and applause.
This is the laughter of harvest—a laughter of success. In 2015, due to the overall downturn in the global economy and the decline in China’s real estate and stock markets, competition in China’s laboratory instrument, medical device, and biopharmaceutical sectors became exceptionally fierce. It is reported that many instrument manufacturers experienced varying degrees of performance decline. However, thanks to the concerted efforts of everyone involved, Luxiangyi clearly recognized the situation, persevered with tenacity, kept striving relentlessly, and seized opportunities with determination. As a result, its sales performance grew by 9% compared to 2014, successfully achieving its projected sales targets. Meanwhile, its market share steadily increased and expanded, and customer satisfaction has improved year after year.
Some say that sales talent is a company’s “golden treasure,” while others use the phrase “holding two-thirds of the market” to underscore the critical importance of sales personnel. In 2015, in order to boost market share and build a high-quality sales team, Lu Xiangyi added four new sales representatives to the existing team of eight: Tao Ran in Beijing, Li Peisui in Hebei, Inner Mongolia, and Tianjin, Liao Hong in Shanxi, Fujian, and Jiangxi, and Zhang Ying in Hunan, Hubei, and Guizhou. Thanks to everyone’s hard work and dedication, Lu Xiangyi achieved remarkable results.
At the year-end summary meeting, everyone enthusiastically shared their thoughts. Not only did they review the progress made in 2015 and share their successful experiences, but each participant also made a solemn commitment for 2016. The heads of various regional offices also presented their sales performance and offered insightful forecasts on the future market outlook. Meanwhile, the newly joined team members humbly sought advice from their seniors and listened attentively to their colleagues’ work insights.
At the year-end summary meeting, the elite team gathered together in a relaxed and joyful atmosphere. Lu Xiangyi expressed her gratitude to this highly cohesive and remarkably resilient sales elite team. She firmly believes that with such a talented team, Lu Xiangyi’s sales performance in 2016 will soar even higher!
The following shows the award ceremony and presentation of honorary certificates to the top sales performers, sales role models, sales experts, and sales newcomers of 2015.
